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ASSOCIATE PROGRAM
Diversity World has developed a program that
allows Associate organizations/businesses to refer customers to
our store, via links from their websites/emails, in return for
commissions on actual purchases that result.
Our
online store, DiversityShop, includes books and videos relating to
employment and training, disability and employment and diversity.
When you join our Associate Program
(free) you will be given a unique URL (Web address) that
will link to our store. You then place
that URL on your website and/or emails.
When any customer
connects to our site through that URL
and makes a purchase, you will be credited for the sale and
will earn a
commission.
If you your
company/organization is interested in becoming a DiversityShop
Associate, please complete our Online
Registration Form
Associates
Who can become an Associate?
Commissions
How much of a commission will I earn?
Associate Tracking
How are my sales referrals
tracked?
Eligible Transaction Period
For how long do I get commissions
for purchases made by my Referred Customers?
Credits for all Purchases
Will I get commissions on every
product that my Referred Customers purchase?
Reports and Payment
How will I know if purchases are being
made (that I will be credited for)? When will I get paid?
Completed Transactions
What if a Referred Customer makes
a purchase but defaults on their payment?
Email Marketing
Can I use email to link to DiversityShop?
Graphics
Can I use a graphic (picture) link to DiversityShop?
Personal
Purchases
Can I use my own link to make purchases and
still be credited for commission on the sale?
Legal Considerations
How binding is the Associate agreement on both parties?
Definitions
What is meant by "Associates", "Referred Customers", "Completed
Transactions", "Eligible Transaction Period", etc.?
Comparison to Amazon.com
How does DiversityShop's Associate program measure up against
Amazon.com?
Products we Don't Carry
Do you know of a product we should add to our store?
Canadian Associates
Can DiversityShop be used by Canadian customers?
ASSOCIATES
Associates are typically
organizations or individuals who have websites or email
distribution lists that will enable them to effectively attract
customers to DiversityShop. In this context, considerations will
include the relevance of the Associate's
mission/focus to our products, the nature and size of their
Membership base, web traffic, and/or email distribution list.
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COMMISSIONS
DiversityShop Associates will
be paid a flat commission of 7% on all purchases (based on product
price only - excluding taxes, shipping/handling, etc.) made by
their Referred Customers. Diversity World reserves the right to
change, increase or decrease this commission from time-to-time.
Associates will be receive appropriate notice of such changes and
will be able to reassess their participation in the program.
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ASSOCIATE TRACKING
Each Diversity World Associate will be issued a
unique URL that will be used to direct customers to our site. It
is through this URL that sales from that Associate will be tracked
and accounted for. This URL will link customers to one page on our
site – typically to the page:
http://www.diversityshop.com/store/.
Note: Associates can choose only one
page to link to – a specific product, a category such as
“Disability Resources” or the main storefront.
On their websites and/or in emails, Associates
can display this URL fully, imbed it in lines of text such as “go
to DiversityShop” or they can use graphics such as the Diversity
World logo or a graphic of a specific product in which to imbed
the link.
When someone follows that link to arrive at our
store, purchases made by that Referred Customer will be credited
to the referring Associate.
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ELIGIBLE TRANSACTION PERIOD
Diversity World Associates will be credited with
all purchases made by a customer within 60 days from the time they
follow the link to our site. (i.e. If a customer follows a link
from your Website to our store and makes no purchases; but returns
14 days later and completes a purchase, you will be credited for
such sales – up to 60 days after the time that the customer first
visited our store.
After 60 days, any sales made to that customer
will not be credited to the Associate – unless that customer once
again arrives at our store through the Associate’s link – in which
case, the Associate will be credited for any sales made to that
customer within the new 60 day period.
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CREDITS FOR ALL PURCHASES
DiversityShop Associates will be credited for
all purchases, any products, made by Referred Customers within the
60-day Eligible Transaction Period.
An Associate may chose to highlight only
specific products in their links to our store; but they will be
credited for purchases of any other products made by the Referred
Customer. For Example: A particular Associate may only choose to
feature the book The Wholehearted Journey on their website
– possibly with a write-up and a picture – linking to the page in
our store that features that book. If a Referred Customer follows
that link but also purchases any other products in our store, the
Associate will be credited for any and all purchases made by that
customer within the Eligible Transaction Period.
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REPORTS AND PAYMENT
Each time a sale is made to a Referred Customer,
the DiversityShop Associate will receive an email detailing the
transaction. Sample:
|
Subject: Associate order from http://www.diversityshop.com/store
The store
http://www.diversityshop.com has just received an
order.
Order Number: 1840
Date: Thu May 15
21:46:31 2003
Shopper Name: Rob McInnes
Email:
robmci@msn.com
Product Total: 10.00
SubTotal:
10.00 |
On a
quarterly basis (January - March, April – June, July - September,
October – December), Diversity World will calculate all the sales
made from the Associate’s Referred Customers and issue a
statement and check for their earned
commission.
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COMPLETED TRANSACTIONS
Commissions will only be paid for fully
completed sales transactions. Associates may receive notification
of a sale that later proves to have been defaulted on through
non-payment or returned merchandise. In these instances, the
Associate will either not be credited for the sale or, if
previously credited, will be debited for the sales credit.
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EMAIL MARKETING
You can use your Associate
URL in emails as well as on your website. This is particularly
useful to organizations that have regular email newsletters to
their Members. In fact, organizations with large email
distribution might elect to join the Associate program for a
one-time only email campaign.
GRAPHICS
As an Associate, you may
choose to link to DiversityShop by simply using your unique
Associate URL, or you may choose to imbed your URL in a graphic.
Depending on your needs, you
may want to use images of specific products in our store. In this
case, your webmaster can just copy those images and paste them
into your website.
As another alternative, you
may wish to use one or more of the following graphics...
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PERSONAL PURCHASES
This is an added benefit to
DiversityShop Associates. You will be eligible for discounts
simply by connecting to our store through your own link.
Caution: Associates
suspected of using their Associate status solely for the purpose
of personal purchases will be suspended from the program. Evidence
of this will include lack of evidence of promotional links on the
Associate website and or electronic newsletters.
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LEGAL CONSIDERATIONS
The term of Agreement will begin upon our
acceptance of your Associate application
and will end when terminated by either party. Either you or we may
terminate this Agreement at any time, with or without cause, by
giving the other party written notice of termination.
You and we are independent contractors, and
nothing in this Agreement will create any partnership, joint
venture, agency, franchise, sales representative, or employment
relationship between the parties.
We make no
representation that the operation of our site will be
uninterrupted or error-free, and we will not be liable for the
consequences of any interruptions or errors.
Our aggregate
liability arising with respect to this Agreement and the Program
will not exceed the total referral fees paid or payable to you
under this Agreement.
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DEFINITIONS
“Associates” – Organizations or companies
that are approved to participate in Diversity World’s Associate
Program.
“Referred Customer” – An individual who
arrives at Diversity World’s store by having followed links on an
Associate’s Website or Email.
“Completed Transactions” – Sales
transactions that are satisfactorily concluded without default of
payment or return of products.
“Eligible Transaction Period” –
The length of time from the first visit of a Referred Customer, during
which the referring Associate will be eligible for commissions on
purchases.
"URL" A web address
(i.e.
http://www.diversityworld.com)
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COMPARISON TO AMAZON.COM
Amazon.com has a well-known
and highly successful associate program. While their program works
well for the general consumer market, we think we have developed
an associate program that has a financial and content advantage
for organizations in our target community of interest. (Many of
our products are not available on Amazon.com)
We also believe that,
financially, our program is more beneficial to our Associates. For your consideration,
here is a comparison of basic features:
|
Program Features |
DiversityShop |
Amazon |
Eligible
Transaction Period |
60 Days |
24 Hours |
|
Use your link to purchase items for your own use at discount. |
YES |
NO |
|
Commission |
7% |
15% only
for special price items that are directly linked by the
Associate and purchased by the customer from that first Amazon
page opened. All other purchases 2.5 – 5%. On their “Tiered”
structure, a maximum 8% commission is reached only at 175,000
units sold/quarter.
(See Amazon.com for complete
details.) |
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PRODUCTS WE
DON'T CARRY
Is there a
product that we don't carry; but your Members or Network would
likely want to purchase? As long as it is within the scope of
Diversity World's focus, and it is one we can stand behind (good
content and good value), we will try to add to our inventory.
Please contact us if you have any ideas.
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CANADIAN
ASSOCIATES
About 30% of our
sales are to Canadian customers. The only thing to be considered
is that all of our prices are in $US. (We try to make that fact
obvious in our store.) Credit card charges are converted to
Canadian dollar amounts according to the most current exchange
rate. Purchase orders are calculated on an exchange rate that is
determined periodically (semi-annual). Complete information for
Canadian Customers is on our site.
Here We carry a supply of products in Winnipeg and fill orders
from there.
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